| 1 |
Author(s):
Dr.Aqsa Iram Shahzadi.
Page No :
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Framing of Pakistan Democratic Movement (PDM) in Pakistani English Leading Newspapers, A Historic Regime Change Movement.
Abstract
The research explored the frames used to explain the Pakistan Democratic Movement (PDM) in two mainstream English newspapers of Pakistan, The Nation and Daily Times for the sake of coding different frames used in these newspapers. For this study the researchers have analyzed 197 editorials that were related to PDM only and were published on the editorial pages of both the newspapers. Census study was applied for quantitative content analysis methodology, so all the editorials related to positive or negative coverage of Pakistan Democratic Movement were studied under this particular study. The theoretical framework linked to this research is framing theory of media. The data was coded in the preexisting categories of gaming frame, strategic framing, interpretative framing, Objective framing, political balance, political imbalance, personalization, institutionalization, negative framing and positive framing of Pakistan Democratic Movement. The analysis reveals that The Nation used gaming frame personalization Negative framing for PDM and published more articles on editorial pages related to PDM as compared to Daily Times. Daily Times used personalization frame and positively framed PDM. Furthermore, strategic and interpretative frames were found in moderate amount while objective framing and political imbalance frame were not observed at all in the analysis in any newspaper and gaming frame was lesser used in Daily Times as compared to the Nation. the difference in the framing techniques of both the newspaper is that Daily Times framed the issue by being Pro PDM and The Nation framed it as Anti PDM.
| 2 |
Author(s):
Asim Razzaq.
Page No : 1-8
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A Review Paper – Adaptation of Digital Tools in Higher Education Institutes
Abstract
Nowadays, young people's lives are influenced by social digital tools all the time. People use social networks for more than just entertainment and information. They also use them in a lot of different ways in the classroom for educational purposes. This article review tries to show how digital tools are used in higher education, as well as point out some of the factors that play a role in this. The goal of this review is to learn more about how students and teachers use digital tools to help them learn, as well as how these tools are used in higher education. In the last 10 years, more research has been done to find out what's good about using social networks for educational purposes. In this review, the researcher looked at relevant information from research journals and talked about issues, problems, and possible solutions.The researcher only looked at articles that showed how online digital tools helped education, especially higher education. Researchers looked at 25 articles from 2010 and later that were published in different journals. They found that Facebook and Twitter are the most popular online digital platforms used for education.
| 3 |
Author(s):
Muhammad Kaqbad Alam, Dr. Faisal Aziz, Sahrish Rahmat.
Page No : 2-8
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Book Review, Manufacturing Consent: United States Control on Main Stream Media (Propaganda Model Perspective)
Abstract
The date of Noam Chomsky's birth was December 7, 1928. He is by nature an American Nationalist. He is an accomplished linguist, social philosopher, social critic, cognitive and behavioral scientist, authentic historian, and one of the 20th century's most prominent political activists. He was referred to as "the father of modern linguistics" by researchers of his time. Another well-known name in analytical philosophy and social cognitive theory is Noam Chomsky. He helped establish the fields of cognitive science and the Propaganda Model. In addition, he is the author of over 100 books on a variety of subjects, including linguistics, conflict, politics, mass communication, and mass media. He agrees with "anarcho-syndicalism and libertarian socialism" from an ideological perspective. Leading figures in media studies and linguistics of the twentieth century include Noam Chomsky. At the age of just 32, he was promoted to full professor at the Massachusetts Institute of Technology. His 1957 publication "Syntactic Structures" revolutionized linguistics and profoundly altered how we currently perceive language and the mind.
Many worldwide universities and institutions have awarded Noam Chomsky with honorary degrees. Chomsky received the "Distinguished Scientific Contribution Award" for his highly regarded and influential linguistics work. At the young age of ten, Chomsky published his first political essay about the struggle against fascism in Spain, demonstrating his early political awareness. His past works include “The Abuse of Power and the Attack on Democracy”, Fateful Triangle, Necessary Illusions, Hegemony or Survival, Deterring Democracy and Failing States, and Towards a New Cold War. Chomsky is most recognized in the field of linguistic philosophy for his critiques of the emergence of reference and meaning in human language. "Manufacturing Consent," is one of his best pieces, distinguishes between the media's role in supporting and tolerating state programmes.
Chomsky excelled academically and joined a number of groups and societies throughout his study period. The school's hierarchical and structured teaching techniques alarmed him. Chomsky relocated to Managua in 1985 during the Nicaraguan Contra to meet with supporters and displaced people. Noam Chomsky began inspiring people with talks on politics and linguistics. Chomsky travelled to the "Palestinian areas" in 1988 to observe the effects of Israeli occupation. Chomsky pioneered ideas on disliking capitalism and identifying material riches. He also grew disrespectful of authoritarian socialism, which the Soviet Union's Marxist-Leninist policies embodied. He suggests that a spectrum between complete democratic management of the economy and complete authoritarian control should be recognized rather than embracing the conventional perception among Americans. According to him, a democratic society is one in which "all persons have a say in public monetary policy," hence, Western capitalist countries are not truly democratic.
In addition, Chomsky has made significant contributions to the philosophy of cognition, the philosophy of language, and the philosophy of science. People often express a desire for the budget to be diverted from military expenditures to other civil defense priorities, such as education, health care, and other civil services, during times of war propaganda. The largest owners and investors, however, decide that a defense budget is required for military expenses. Mainstream media in support of stockholders and investors take similar actions here. The media's coverage of this spectrum of subjects is very well suited to the propaganda paradigm. In the University of Pennsylvania's "Wharton School," Edward S. Herman teaches finance. His work contains books relating to Corporate Control, Corporate Power, The Real Terror Network, Terrorism in Fact and Propaganda, and The Rise and Fall of the Bulgarian Connection, etc. He is a member of the American Academy of Science. He has published so many books related to linguistics and current affairs.
| 4 |
Author(s):
Institute of Media and Communication Studies (IMCS).
Page No : 1-88
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PJMC Volume:1 Issue:1 June’ 23
Abstract
Pakistan Journal of Mass Communication is a multidisciplinary, bi-annual, and blindreviewed
publication available online and in print. The Institute of Media and
Communication Studies (IMCS), Bahauddin Zakariya University, Multan planned to publish
this journal in 2020. PJMC is addressed to the national and international scholarly
community; it seeks to reflect various intellectual traditions in communication to promote
debate and dialogue among them.
| 5 |
Author(s):
Zameer Hassan.
Page No : 2-15
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Representation of Belt and Road Initiative in US Media Outlets: A Corpus-Based Discourse Analysis
Abstract
This article uses Corpus-Assisted Discourse analysis to examine the image construction of the One Belt, One Road Initiative in the United States media outlets. A sample of news reports by “The New York Times” and “Associated Press,” between 23rd, 2015 to August 31 2019, were collected from LexisNexis Database. Corpus Discourse Analysis was applied to discover the Belt and Road Initiative's representation by using corpus AntConc software. Keywords examination rejoiced a complete inclination of the Media in the representation of the initiative. This study investigated the themes in the selected corpora after that concordance lines linked with the Belt and Road were compared. New York times construct negative attributes as a new military & regional threat, a new imperialist communist state, a militant & obstructive force. In contrast, Associated Press gives more vitality to the debt concerns, bribing to get the different infrastructure projects, aggressiveness, and new obstructive force in the form of Belt and Road. The paper concludes with the recommendation that China should develop globally-minded media practice to present its stance over BRI.
| 6 |
Author(s):
Ali Ab Ul Hassan, Abeera Aamir, Moona Fazal.
Page No : 2-15
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Impact of SMS Advertising on Female Consumer’s Buying Behavior in Pakistan
Abstract
Advertising through Short Messaging Service (SMS) is one of the latest advertising trends in the current digital age. The purpose of the present study is to investigate the effect of SMS advertising on female consumer’s buying behavior. The objective of the study was to examine the response of women in terms of purchase towards SMS advertising in the current digital scenario. The study carried out in two steps by means of both the quantitative and the qualitative methods of research. The first step comprised of qualitative data collection through interviews conducted from the customer care heads of five renowned clothing brands (Khaadi, Nishat, Al Karam, Ideas and Sapphire). While the second step employed the quantitative method in which 200 female respondents were selected according to their income level. The data was analyzed with statistical tools. The findings of the study reflect that women from higher economic strata, working class and lower age group tend to be more responsive towards renowned brands in comparison with the rest of the socio economic groups. The study also reveals the ways in which consumers are considered to be an essential part of advertising placing customers’ demands in the center of their advertising campaigns.
| 7 |
Author(s):
Institute of Media and Communication Studies (IMCS).
Page No : 1-108
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Abstract Book 2024-IMCS
Abstract
Abstract Book 2024
