View Complete Issue Pakistan Journal of Mass Communication is a multidisciplinary, bi-annual, and blindreviewed publication available online and in print. The Institute of Media and Communication Studies (IMCS), Bahauddin Zakariya University, Multan planned to publish this journal in 2020. PJMC is addressed to the national and international scholarly community; it seeks to reflect various intellectual…
View Abstract Book Institute of Media and Communication Studies (IMCS) proudly presents the Abstract book 2024 at the profound event of 2nd International Conference on Media and Communication Research.
View Article Advertising through Short Messaging Service (SMS) is one of the latest advertising trends in the current digital age. The purpose of the present study is to investigate the effect of SMS advertising on female consumer’s buying behavior. The objective of the study was to examine the response of women in terms of purchase…
View Article The date of Noam Chomsky’s birth was December 7, 1928. He is by nature an American Nationalist. He is an accomplished linguist, social philosopher, social critic, cognitive and behavioral scientist, authentic historian, and one of the 20th century’s most prominent political activists. He was referred to as “the father of modern linguistics” by…
View Article This article uses Corpus-Assisted Discourse analysis to examine the image construction of the One Belt, One Road Initiative in the United States media outlets. A sample of news reports by “The New York Times” and “Associated Press,” between 23rd, 2015 to August 31 2019, were collected from LexisNexis Database. Corpus Discourse Analysis was…
View Article Detail From here With the advent of technology, the communication gap has been reduced and the political awareness and participation of masses and institutions is revolutionized after the advent of printing press and electronic media. The spread of information got quicker with the advent of different mediums (Paul Lazersfeld, 1948). Pakistan is a…