Author(s) :

Dr.Aqsa Iram Shahzadi.

Volume/Issue :

Abstract :

The research explored the frames used to explain the Pakistan Democratic Movement (PDM) in two mainstream English newspapers of Pakistan, The Nation and Daily Times for the sake of coding different frames used in these newspapers. For this study the researchers have analyzed 197 editorials that were related to PDM only and were published on the editorial pages of both the newspapers. Census study was applied for quantitative content analysis methodology, so all the editorials related to positive or negative coverage of Pakistan Democratic Movement were studied under this particular study. The theoretical framework linked to this research is framing theory of media. The data was coded in the preexisting categories of gaming frame, strategic framing, interpretative framing, Objective framing, political balance, political imbalance, personalization, institutionalization, negative framing and positive framing of Pakistan Democratic Movement. The analysis reveals that The Nation used gaming frame personalization Negative framing for PDM and published more articles on editorial pages related to PDM as compared to Daily Times. Daily Times used personalization frame and positively framed PDM. Furthermore, strategic and interpretative frames were found in moderate amount while objective framing and political imbalance frame were not observed at all in the analysis in any newspaper and gaming frame was lesser used in Daily Times as compared to the Nation. the difference in the framing techniques of both the newspaper is that Daily Times framed the issue by being Pro PDM and The Nation framed it as Anti PDM.

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