PJMC

Framing of Pakistan Democratic Movement (PDM) in Pakistani English Leading Newspapers, A Historic Regime Change Movement.

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With the advent of technology, the communication gap has been reduced and the political awareness and participation of masses and institutions is revolutionized after the advent of printing press and electronic media. The spread of information got quicker with the advent of different mediums (Paul Lazersfeld, 1948). Pakistan is a democratic country, so it has various political parties with various manifestoes and interests (H Shehzad, 2022). The Ruling party right now is Pakistan Muslim League Nawaz which came into power after dismal of X Prime Minister Imran Khan by running a country wide movement named as Pakistan Democratic Movement (PDM) formally came into limelight in September 2020.  

The agenda of this movement was to demolish the government of Pakistan Tehreek e Insaaf

(PTI). They also have a slogan which in Urdu is “Vote ko izzat do” and in English is honor and respect the vote of the public of Pakistan (F Batool, 2021).   

                          It is a coalition of opposite parties against sitting government. the issue stated in All Party Conference (APC) is that Imran Khan didn’t came into power through fair and just election but by the selection of military establishment, Framing studies are always important as they exhibit the hidden policy of the newspaper slanting or angling process (Oxford Analytica, 2020). The newspapers chosen for the research are The Nation and Daily Times as these are two leading newspapers of Pakistan by circulation. The Pakistan Democratic Movement was launched on 20th September 2020 so the best representation of the movement in both the English dailies is after September 2020. So the researcher chose the coverage of three months period after the movement started, which includes October 2020, November 2020 and December 2020 as the coverage of PDM was maximum during these months (M Joshi, 2022).                             Public is more interested in the narration of the events as compared to the construction of the story (TM Khan, 2020). But the construction of news is a very important factor to be examined by the researcher to access how social contexts are reproduced in the views of the readers. The readers of the newspapers are undergoing through a process of opinion building by being exposed to the framed content of the newspapers. The researcher explores how media presented the movement in his opinion articles or editorials. The researcher found out if the newspapers supported the manifesto of all the eleven parties? Or it supported the activities of PTI; the sitting government at that time? (M Mehdi, 2022)  

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