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Pakistan Journal of Mass Communication is a multidisciplinary, bi-annual, and blind-reviewed publication available online and in print. The Institute of Media and Communication Studies (IMCS), Bahauddin Zakariya University, Multan planned to publish this journal in 2020. PJMC is addressed to the national and international scholarly community; it seeks to reflect various intellectual traditions in communication to promote debate and dialogue among them. PJMC accepts research papers, critical essays, and book reviews related to communication worldwide. In pursuing this objective, we encourage empirical, theoretical, and methodological research papers that can contribute to advancing communication studies as a multi-disciplinary field. PJMC firmly believes in the cumulative nature of productive knowledge. Hence, we especially encourage research papers from diverse resources based on systematic reviews, meta-analyses, and synthesis. The journal promotes research on the work connected with media, communication, politics, religion, history, sociology, economy, new media, advertising, and special emphasis on Pakistan.
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